About Us

I’m Zak George, and I’m passionate about transforming the way people train their dogs. My mission is to show the world that modern, science-backed methods—focused on compassion and understanding—are not only more effective but also better for dogs’ emotional well-being.

 

I believe that the way we treat animals reflects larger societal values. That’s why I’m committed to exploring how issues like intersectionality and systemic perspectives shape our relationships with dogs. By raising awareness around these connections, I aim to inspire more ethical, thoughtful approaches to dog training.

 

Over the years, I’ve had the privilege of reaching millions of people through my YouTube channel, Zak George’s Dog Training Revolution, and my bestselling book of the same name. Whether I’m breaking down practical training tips or challenging outdated techniques, my goal is always the same: to help people build stronger, more trusting bonds with their dogs.